A VIDEO GAME ADVERTISING STRATEGY THAT WORKS IN 2019

You’ve spent a considerable amount of time designing your video game. Now you need people to see it. Your work as a game developer isn’t over until your game is in the hands of your players. 

“The best marketing doesn’t feel like marketing.”

–Tom Fishburne,

INDIE GAME DEVELOPERS NEED AN ADVERTISING STRATEGY TO DRIVES SALES

Advertising your video game (or game related product or service) will require that you take a cross-platform approach in order to maximize impact and increase game sales. In an increasingly crowded market, the name of the game is “attention”. Game developers need to effectively advertise their games to the right audience in order to ensure a positive advertising ROI. To do this, you need an advertising strategy that is intelligently designed to cut through the noise and stand out. At Foundat.io/n we help our clients identify, plan and execute successful video game advertising campaigns that are designed from the ground up to attract as much positive media attention as possible.

 

 

INDIE GAME DEVS NEED TO ADVERTISE AGGRESSIVLY 

At Foundat.io/n, we believe that an aggressive approach to gaining video game exposure is fundamental to any successful video game advertising campaign. We stay up to date with the latest changes in the constantly shifting landscape of video game marketing, PR and game promotion strategies. Our job is to study your game (or game product / service) and uncover ways that we can help you cut through the noise to get your product in front of the right audience. While the gaming audience is growing, the audience is becoming increasingly more challenging to reach. Gamers are becoming spread out across multiple media channels and your video game advertising strategy needs to be designed in a way that will target each channel effectively.

IN 2019 VIDEO GAME ADVERTISING IS ABOUT LIKES, LINKS, PRESS, SHOUTOUTS, RETWEETS, SHARES AND PRESS

In today’s internet economy an effective video game advertising strategy is fundamental to your game’s success. The internet offers a unique opportunity to gain both paid as well as organic traction during the video game promotion process. At Foundatio/n we know that many indie game developers don’t have access to unlimited resources and therefore we plan advertising campaigns with a strong focus on long term organic reach. To do this, we focus on reaching gamers on wide assortment of cost effective platforms where exposure can grow even after your ad budget runs out. We work closely with influencers on YouTube, Instagram, Twitter, Snapchat, Reddit, Facebook and forums to help ensure you get the best bang for their buck

 

AQUIRING TRUST SIGNALS FROM AUTHORITY SITES

Part of all of our game advertising packages is the acquisition of trust signals from authoritative third party sites in the gaming niche. Trust signals are important because they help gamers who haven’t previously heard of your brand, grow to trust you through association. By aligning yourself with larger, more established names in the gaming niche, you’ll be better able to convince new fans to buy from you. Trust signals from well known third party websites can be used on your website or part of your larger social media campaign for years to come. We help you gather these signals by manually sending out press kits about your project to interested journalists who work for some of the biggest game sites online (IGN, EuroGamer, VideoGamer, ShackNews, GameZone, Polygon etc).

 

ACCESS TO TOP TIER INFLUENCERS AND TRADITIONAL NEWS CHANNELS

Advertising your video game should take place both online and offline. We have found great success promoting video games online through video sharing sites such as YouTube. Influencers on these video platforms can help drive considerable long term traffic to your game or gaming site for years to come. Similarly, we blast your game to our network of over 2500 journalists in the video game, technology and entertainment niches that are always looking for new games, products or services to talk about. Getting in front of the right journalist (or groups of journalist) could make future advertising efforts substantially easier. Once you have these contacts made, they are much easier to keep and maintain. Our goal is to connect you with as many media professionals in the gaming space as we possibly can.

THE MOST WELL ROUNDED VIDEO GAME ADVERTISING SERVICE ONLINE

If you’re looking for a well rounded video game advertising service that is designed to put your game in front of an active video game playing audience, then look no further. Foundat.io/n has a range of advertising options available to fit the budget of every indie game maker. Our advertising packages are designed to be able to scale and get results. If you want to start getting your video game (or game related product or service) exposure, then sign up for one of our exposure packages below.  No other company will give you such a highly targeted, outcomes based approach to your video game advertising needs. 

 

 

OUR AFFORDABLE, “OUTCOMES BASED” VIDEO GAME ADVERTISING PACKAGES

Please select the advertising package below that best suits your video game marketing needs!

TINY

$79

ONE 1000 word Interview on our gaming blog (3 dofollow backlins included).

ONE internal link on related existing content on our game blog

– Promotion of interview on Twitter, Facebook and Instagram. (1000 + Followers)

– Submission to TEN news syndication sites (this will help you gather trust signals that you can post on your site).

ONE “let’s play” video on YouTube (1000 plus subscribers)

ONE 2 HOUR Instagram shoutout in gaming niche (50,000 + followers)

Manual media contact submission to 2500 related media outlets and journalists in the tech and gaming space.

FIVE REDDIT THREADS and up-voting

FIVE Quora answers with your game’s link

TWENTY forum posts + a link to your website.

TWENTY pinned posts on Pinterest with a link to your game.

GAME SEO: We help optimize your site for your desired keywords by obtaining links on high DA sites.

BASIC

$249

THREE 1000 word Interviews on various gaming blogs (7 total backlinks)

THREE internal links on related existing content on our blog

– Promotion of interview on Twitter, Facebook, Instagram (10,000 Followers)

– Submission to TWENTY  news syndication sites (this will help you gather trust signals that you can post on your site).

ONE “let’s play” video on YouTube (1000 plus subscribers)

ONE 2 HOUR Instagram shoutout in gaming niche (50,000 + followers)

Manual media contact submission to 500 related media outlets and journalists in the tech and gaming space.

TWO Reddit threads and up-voting

FIVE Quora answers with your game’s link

TEN forum posts with a link to your website.

FIVE pinned posts on Pinterest with a link to your game.

GAME SEO: We help optimize your site for your desired keywords by obtaining links on high DA sites.

PRO

$499

FIVE 1000 word Interviews on various gaming blogs (15 total dofollow backlinks)

FIVE internal links on related existing content on our gaming blog

– Promotion of interview on Twitter, Facebook. Instagram. (50,000 + Followers)

– Submission to FIFTY news syndication sites (this will help you gather trust signals that you can post on your site).

THREE “let’s play” videos on YouTube (10,000 plus subscribers)

THREE 24 HR Instagram shoutouts in gaming niche (200,000 followers)

Manual media contact submission to 1200 related media outlets and journalists in the tech and gaming space.

FIVE Reddit threads and up-voting

 TEN Quora answers with your game’s link

TWENTY forum posts + a link to your website.

TWENTY pinned posts on Pinterest with a link to your game.

GAME SEO: We help optimize your site for your desired keywords by obtaining links on high DA sites.

PLATINUM

$1249

SEVEN 1000 word Interviews on various gaming blogs (15 total dofollow backlinks)

TEN internal links on related existing content on our blog

– Promotion of interview on Twitter, Facebook, Instagram (200,000 Followers)

– Submission to 100 news synidication sites (this will help you gather trust signals that you can post on your site).

TEN “let’s play” gamplay videos on YouTube (100,000 + subscribers)

TEN permanent Instagram shoutouts in gaming niche (500,000 + followers)

Manual media contact submission to 2500 related media outlets and journalists in the tech and gaming space.

TEN Reddit threads and up-voting

 TWENTY Quora answers with your game’s link

FOURTY forum posts with a link to your website.

FOURTY pinned posts on Pinterest with a link to your game.

GAME SEO: We help optimize your site for your desired keywords by obtaining links on high DA sites.

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